Privacy Policy
Last Updated: January 2026
april-banbury.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and mobile applications (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide when registering, subscribing, or contacting us.
- Technical Information: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, clicks, searches, and interaction patterns with our content.
- Affiliate Tracking Data: Referral links, click-through data, and conversion information for affiliate commission purposes.
How We Use Information
We use collected information for the following purposes:
- Providing, maintaining, and improving the Site and our services.
- Analytics and performance monitoring to understand user behaviour and Site effectiveness.
- Affiliate tracking and commission calculation for our partners (Mecca Bingo and other gambling operators).
- Personalizing your experience and delivering targeted content.
- Communicating with you about updates, newsletters, or promotional offers (with your consent).
- Complying with legal obligations and protecting against fraud or abuse.
- Marketing and promotional activities related to affiliate partnerships.
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. Cookie types include:
- Essential Cookies: Required for basic Site functionality and security.
- Performance Cookies: Track Site usage and performance metrics for analytics purposes.
- Functional Cookies: Remember your preferences and settings.
- Marketing Cookies: Enable affiliate tracking and third-party advertising.
You may control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality. Third-party cookies may be set by our partners (e.g., Google Analytics, affiliate networks). For opt-out options, visit the relevant third-party provider's website or use industry opt-out tools such as the IAB's Consent Management Platform.
Third-Party Links
Our Site contains links to third-party gambling operators, casinos, and affiliate partners, including Mecca Bingo. We are not responsible for the privacy practices or content of external websites. We recommend reviewing the privacy policies of any third-party site before providing personal information or engaging with their services. Third-party operators maintain independent control over their data collection and use practices.
Your Rights
Under UK and GB data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your data ("right to be forgotten"), subject to legal obligations.
- Right to Restrict Processing: Limit how we use your information in certain circumstances.
- Right to Data Portability: Obtain your data in a structured, commonly used format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Rights Related to Automated Decision-Making: Request human review of decisions based solely on automated processing.
If you are located in the US, you may have rights under the California Consumer Privacy Act (CCPA) or similar state privacy laws. To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the purpose and nature of the data:
- Account and contact information: Until account closure or request for deletion.
- Affiliate tracking data: For a minimum of 7 years (or as required by HM Revenue & Customs).
- Analytics and usage data: Typically 13 months or as configured in our analytics platform.
- Marketing consent records: Until withdrawal of consent or expiry of relevant campaign.
Once the retention period expires, data is securely deleted or anonymized.
Contact Us
If you have questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@april-banbury.com
If you believe we have violated your data protection rights, you may file a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk/ or contact your local data protection authority.
This Privacy Policy may be updated periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on this Site and updating the "Last Updated" date above.